This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.auroresmontreal.com/ (the “Site”).
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect device information such as your web browser, IP address, time zone, and cookies installed on your device. We also gather data on the pages or products you view, referring websites, and how you interact with the Site (“Device Information”).
We collect Device Information through technologies like:
- Log files, tracking actions on the Site, and collecting IP addresses, browser types, internet service providers, referring/exit pages, and time stamps.
- Web beacons, tags, and pixels, electronic files that record browsing information.
When you make a purchase through the Site, we collect your name, billing and shipping addresses, payment information (including credit card numbers), email, and phone number (“Order Information”).
When we talk about “Personal Information” in this Privacy Policy, we refer to both Device and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use Order Information to process orders (including payments, shipping, and providing invoices or confirmations). Additionally, we use it to:
- Communicate with you;
- Screen orders for fraud; and
- Provide marketing or product information, depending on your preferences.
We use Device Information (especially IP addresses) to screen for fraud, and to improve and optimize the Site by analyzing how customers interact with it and assessing the success of marketing campaigns.
SHARING YOUR PERSONAL INFORMATION
We share Personal Information with third parties to help us use it as described above. For example, we use Google Analytics to understand how customers use the Site. You can read more about how Google uses your information here: Google Privacy Policy. You can also opt out of Google Analytics here.
We may also share your information to comply with legal requirements, respond to subpoenas or search warrants, or protect our rights.
BEHAVIOURAL ADVERTISING
We use your Personal Information for targeted advertising or marketing communications. For more information on how targeted advertising works, visit the Network Advertising Initiative.
You can opt-out of targeted advertising here:
You can also opt-out of some services via the Digital Advertising Alliance.
DO NOT TRACK
We do not alter our data collection or use practices when we detect a “Do Not Track” signal from your browser.
YOUR RIGHTS
If you are a European resident, you have the right to access, correct, update, or delete your Personal Information. If you wish to exercise this right, please contact us.
Additionally, we note that if you are a European resident, we process your information to fulfill contracts with you (such as orders) or pursue our legitimate business interests. Your information may be transferred outside of Europe, including to Canada and the United States.
DATA RETENTION
We retain your Order Information unless you request its deletion.
MINORS
The Site is not intended for individuals under the age of 18.
CHANGES
We may update this privacy policy to reflect changes in our practices or for operational, legal, or regulatory reasons.
CONTACT US
For more information about our privacy practices, or if you have questions or would like to file a complaint, contact us by email at contact@auroresmontreal.com or by mail at:
2387 René-Lévesque Blvd, Montreal, QC, Canada.